What-is-BrandingWhat-is-Branding. First of all we must look at the question, what is a brand. When you think about Heinz, what comes to mind? beans maybe or vegetable soup, chicken soup tomatoes soup, tomatoes soup is my favorite.A brand is a product which you immediately think about when considering buying some soup, in our example Heinz.
Heinz Soup. Cadbury's chocolateWhat-is-Branding. Just to keep the ball rolling along with the question what is a brand, here is another question.Fruit and nut chocolate, does Cadbury’s come to mind? This example takes your thought process to give you an example of the product equals the brand, or the brand equals the product, both idea’s here lead you to the same answer, brands and products become entwined with each other as time goes by. Virgin HolidaysWhat-is-Branding. How to create a brand, well it takes time and effort.Virgin Holidays was created by Sir Richard Branson, Virgin Atlantic, what does that name provoke, easy really, holidays to Disney World Orlando. Sir Richard started somewhere, every brand starts its journey by moving from step one to step two. Sir Richard having decided to do something about his problem at that moment in time, which was, how I make a living, thought his way through to where he is today. All this effort has made him a brand. Think and Grow RichWhat-is-Branding. There is an excellent book called Think and Grow Rich, Google it, read it from cover to cover, it is a fascinating doctrine.Lord SugarWhat-is-Branding. Lord Sugar, now what comes to mind with this question, I think the apprentice, a very successful T.V. program, centered on how to choose someone for a job.Lord Sugar is both the brand here and the product. Product is the T.V. show The Apprentice, the brand is Lord Sugar, and like the other examples above the product and the brand become entwined over time. Natures way of sorting things outWhat-is-Branding. Time is something that we all have.What is time, simple really it’s Natures way of sorting things out so they do not all happen at once? Branding is linked to time and focus; you must focus all your energies into creating your brand, work they say, uses time to complete the process. Lord Sugar, Sir Richard Branson and every one else who are famous for what they achieved, are all products and brands entwined together. Henry FordHenry Ford needed time to create a world wide business, he just kept focusing and learning from his experiments, he analyzed his results all the time, he added to the parts of his process that worked.Branding comes with focus on the things you want out of life, keep focused on what you need or want to happen, do not become influenced by what others are doing, you do your own thing and build your brand of one. Mother TeresaMany other brands and products exist in this world of ours, not all made huge sums of money, but they are still brands and products.Yes they are famous, because fame is something that also comes from focus, which in turn becomes a brand. Can you think of an example to this last question?, Mother Teresa of Calcutta, is a famous person, her product was to look after the most disadvantaged people in our society, her brand, her philosophy lives on today. Start now and build your brand of one. Ken Evoy with his Site Build itKen Evoy with his Site Build it, will help you do this, with his philosophy and the necessary tools, to help you along the way, easy really just focus on your brand, filter out all the other noise around you, and have a go.Our Country needs you, we all need to work together, and man is not an Island, focus, network and see where your efforts will take you. One of my role models when thinking about focus, Brand and Product, is none other than Walt Disney! What-is-Branding & Site Build It
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